Can A Rubber Band Change The Way You Work?
Yes! Custom Rubber Bands Key to Bloom2O
To find an innovative rubber band that could change flower delivery expectations for KaBloom Flowers, Gifts and More®! Traditional floral plastic tubes delivered poor results. They leaked when shipped, leaving damaged packaging and wilted flowers. Founder and former CEO David Hartstein knew there had to be a better way. Changing systems wouldn’t be easy, but he wanted his customers to love his flowers as much as he did. As early as 2005, David Hartstein turned his focus to keeping flowers hydrated longer without the mess. In response, David introduced the Moses Miracle (now called Bloom2O)- a hydration system packaged in water that keeps flowers constantly hydrated regardless of the position of the bouquet, lying down or standing up. The Moses Miracle called for a hydration balloon, a foam spacer, a special balloon and a rubber band to hold it all together. But like most new systems, the first try isn’t always the last. In trials, he quickly realized standard rubber bands weren’t dependable. All too often the rubber bands broke as the balloon filled with water. KaBloom was using too many rubber bands and without their desired outcome. However, in 2013 when Amit Gupta stepped in as the new CEO, Gupta brought renewed enthusiasm for the Moses Miracle. He rebranded as Bloom2O and made moves to improve the rubber band they used.
“The fit is important because it keeps the foam tight and keeps the flowers receiving water,” explained Ariel Hartstein the Marketing Coordinator at KaBloom. “The continuous compression provides continuous hydration.”
Having heard of Aero’s reputation with custom projects, Gupta called to discuss their issue. Based upon his desired stretch and resistance, the Aero team determined he needed a custom rubber band thicker than the previous bands. Although this was contrary to traditional wisdom that thinner rubber bands stretch more easily due to less material, Aero assured him they could make a suitable rubber band. “The fit is important because it keeps the foam tight and keeps the flowers receiving water,” explained Ariel Hartstein the Marketing Coordinator at KaBloom. “The continuous compression provides continuous hydration.” Upon testing, the new thicker rubber band stretched enough to allow the water into the balloon during the filling process, without breaking and retained a tight fit when full. This paired with a special foam within the balloon that prevented the water from leaking created an ideal system.
With a new more efficient system in place, KaBloom is confident the flowers they deliver are as fresh as possible. “Hydration was the key.” Ariel continued, “We found that under the old system using generic flower tubes, flowers had a maximum of 5 days before they started to turn. Now, we provide a 7-day freshness guarantee.” The system allows them to send high quality flowers across the country without charging more. “Using the rubber bands doesn’t cost more to the recipient nor the distributor than the water tubes especially at wholesale prices.” Ariel explained.
Now, 5 years later, KaBloom continues to use the custom band and reports they’ve seen sales and customer satisfaction increase. KaBloom has enjoyed their experience so much when asked if there was anything else she would like to add about the Bloom2O process, Ariel added, “We couldn’t be happier. The team at Aero is great.”
Aero Rubber Company® can take on your toughest rubber band challenges.
Bring Aero to your office and find the best in rubber bands. From standard rubber bands, to custom Aero provides quality rubber bands to fit your needs.