Floral Solutions
The Challenge
A national floral company sought an innovative rubber band that could change flower delivery expectations for their business. Traditional floral plastic tubes delivered poor results. They leaked when shipped, leaving damaged packaging and wilted flowers. The company founder knew there had to be a better way. Changing systems wouldn’t be easy, but he wanted his customers to love his flowers as much as he did. As early as 2005, he turned his focus to keeping flowers hydrated longer without the mess. In response, the company introduced a hydration system packaged in water that keeps flowers constantly hydrated regardless of the position of the bouquet, lying down or standing up. The new solution called for a hydration balloon, a foam spacer, a special balloon, and a rubber band to hold it all together. But like most new systems, the first try isn’t always the last. In trials, he quickly realized standard rubber bands weren’t dependable. All too often the rubber bands broke as the balloon filled with water. The floral company was using too many rubber bands and without their desired outcome. However, in 2013 when the company changed hands, the new CEO brought renewed enthusiasm for the hydration system. He rebranded the design and made moves to improve the rubber band they used.
“The fit is important because it keeps the foam tight and keeps the flowers receiving water,” explained the company’s marketing coordinator. “The continuous compression provides continuous hydration.”
The Fix
The Benefit
The floral company has enjoyed their experience so much when asked if there was anything else she would like to add about the product development process, the marketing coordinator said, “We couldn’t be happier. The team at Aero is great.”
Aero Rubber Company® can take on your toughest rubber band challenges.
Bring Aero to your office and find the best in rubber bands. From standard rubber bands to custom Aero provides quality rubber bands to fit your needs.